Rachel Rose Withers

For more than a decade, many people were perfectly happy to hand their data over to any company that promised to connect them to friends or tell them what Friends character they most resembled. But in the wake of the Cambridge Analytica scandal, many tech companies are now keen to reassure users that they are not in it for their information. In an interview with Recode and MSNBC, Apple CEO Tim Cook criticized Facebook for its business model, bragging that Apple gets by on its products, not customer data.

Now the executive at a leading self-driving car company is trying to assure consumers that it isn’t interested in their delicious, delicious data.